My heart beats performance marketing. I am a Google certified and experienced professional having launched and improved campaigns in 11 countries and a variety of industries.
Main areas of expertise include: SEA, Digital Strategy, Display, Analytics, Social Media, Paid Social, Emailing
Google Ads Search and Google Analytics certified
2+ Million € profitably spent on Google
Product & CRO
A smooth user experience is at the core of a successful digital product. I conduct thorough website analysis for data informed decisions and conduct A/B tests to optimize conversion rates. Data is my friend and helps me creating user journeys that fit the audience.
Main experience: Former product manager of the pet brands Holidog and Hector Kitchen
Tools including: Google Analytics, Google Optimize, Optimizely, Hotjar, Unbounce, Instapage, Hellobar, Optinmonster, Intercom, Balsamiq, Sketch
Analytical approach: Using website data and company databases to identify strengths, weaknesses and opportunities
While I have no computer science or programming degree I discovered my passion for coding and since then work every week on improving my skills. As a marketer I naturally seem to be pulled more towards the frontend which I currently focus on.
Learning with Udacity, FreeCodeCamp and SuperHi
Courses Including: Introduction into Programming Nanodegree, JS for Designers, React.js, Ajax & APIs
My favourite projects made it to my portfolio page:Check them out
Above everything I am Finn's dog mum and treat baker in chief.
I was born and raised in Germany where I lived until 2014. After having spent almost four years in France I moved to Barcelona, Spain at the end of 2017.
Academic Background: BA International Business in Villingen-Schwenningen (Germany) and Besançon (France).
Volunteer Projects: Working with Tiere in Spanien e.V. The organization has been promoting animal welfare in the region of Barcelona for over 15 years and thanks to their close cooperation with four local animal shelters approximately 200 dogs are adopted by their new families each year.